The business difference isn't clear at first glance.
01 / WEB EXPERIENCESELF-INITIATED · 2026
WILLOW & PAW
A clearer digital experience for a local grooming studio.
A website redesign focused on clarity, trust, responsive interaction and easier booking.
WEB DESIGNUI / UXRESPONSIVEINTERACTION
ONE-ON-ONE DOG GROOMINGOne-on-one grooming for a happier dog.
A calm, personal grooming experience designed around your dog’s comfort.
WHY PET PARENTS TRUST USSERVICESMEET THE GROOMER
THE PROBLEM
The information was there. The value wasn't.
EARLIER CONCEPTPET CARE FOR EVERY DOG
Important trust signals appear too late.
Visitors need too much effort to understand the options.
The booking path is unclear on smaller screens.
DESIGN DIRECTION
Four decisions shaped the redesign.
STRUCTURE BEFORE STYLE
Each page has one clear job and one natural next step.
HOME
- 01Hero
- 02Why Us
- 03Services
- 04Meet the Groomer
- 05Process
- 06Reviews
- 07Booking CTA
FROM STRUCTURE TO INTERFACE
The same hierarchy is translated for two different screen behaviours.
ONE-ON-ONE GROOMINGComfort first.
Clarity always.
Clarity always.
FINAL EXPERIENCE
Designed for clarity, trust and action.
ONE-ON-ONE DOG GROOMINGOne-on-one grooming for a happier dog.
A calm, personal grooming experience designed around your dog’s comfort.
WHY PET PARENTS TRUST USSERVICESMEET THE GROOMER
MEET THE GROOMERCalm care, one dog at a time.
One familiar groomer, a quiet appointment and clear care notes from arrival to pickup.
PROCESSCARE NOTESBOOK AN APPOINTMENT
DESIGNED FOR SMALLER SCREENS
Not a smaller desktop. A different experience.
W&PNAVIGATION
SAME BUSINESS. CLEARER EXPERIENCE.
DESIGNED ACROSS SCREENS
ONE-ON-ONE GROOMINGComfort first.
Clarity always.
Clarity always.
ONE-ON-ONE GROOMINGComfort first.
Clarity always.
Clarity always.
ONE-ON-ONE GROOMINGComfort first.
Clarity always.
Clarity always.
TAKEAWAY
CLEAR MESSAGE. EASY BOOKING.
CLEARTRUSTWORTHYEASY TO USE