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Morrow & Bloom
Specialty Coffee & Drinks Website DesignA digital storefront designed to turn local discovery into easier ordering and repeat visits.
View Case StudyMorrow & Bloom
Your usual,or something new.
Seasonal drinks, roasted nearby, ready when you are.
Today’s Favorites
Explore Menu
Project Overview
Morrow & Bloom is a four-year-old neighborhood specialty coffee shop in Seattle, WA. Its previous site buried the menu in a PDF, sent orders to a third-party app charging 15%, and gave regulars no way to save preferences.
DiscoverBrowseOrderPickupReturn
The Challenge
Local coffee websites often make simple decisions harder than they need to be.
WELCOME TO MORROW & BLOOM
Locally roasted coffee and baked goods in Seattle.
order online- 1Leave the coffee shop website
- 2Search the menu again in a third-party app
- 3Checkout without saved drink preferences
The previous WordPress site
A buried PDF menu, a barely visible order link, and a third-party checkout that added cost while losing customer preferences.
Menu Clarity
Signature drinks disappear inside a long, undifferentiated list.
Mobile Ordering
The order-ahead path is hard to scan and slower than the visit itself.
Local Discovery
Hours, location, and pickup information compete instead of working together.
Repeat Visits
Third-party ordering leaves no clear route back to favorites or rewards.
From Coffee Shop Website to Everyday Ordering Experience
The system follows one connected rhythm: discover something worth trying, order it quickly, collect it clearly, and return without starting over.
Order First
Menu, Order Ahead, and pickup status are immediately visible in the first screen.
Seasonal Discovery
New drinks and limited releases become visual moments instead of small menu updates.
Designed for Regulars
Rewards, favorites, and reorder tools shorten the path for repeat customers.
Homepage Design
A bright editorial storefront balances product discovery with the practical details people need before leaving home.
Morrow & Bloom
Your usual,or something new.
Seasonal drinks, roasted nearby, ready when you are.
Today’s Favorites
Explore MenuMenu Experience
Search, clear categories, short descriptions, and visible actions make a long menu feel quick on a phone.
Brown Sugar Latte
Espresso, brown sugar, oat milk
$6.25Matcha Cloud
Ceremonial matcha, vanilla cloud
$6.50Cold Brew
Single origin, slow steeped
$5.00Order & Pickup Flow
Three purposeful steps reduce friction while keeping customization and pickup timing explicit.
Brown Sugar LatteEspresso · brown sugar · oat milk
Choose Drink
Browse favorites or search the full menu.
Size12 oz
MilkOat
SweetnessRegular
Customize
Size, milk, sweetness, and extras in one view.
10:40Today
Morrow & Bloom0.4 mi
Pickup shelfOrder #042
Choose Pickup Time
See the store, readiness window, and total before paying.
3 clear stepsFewer tapsPickup time visibleMobile first
Limited seasonal drink launch
Maple Oat Latte
A dedicated campaign module gives new drinks enough space to become a reason to visit—not just another item in the menu.
Order the seasonal
Mobile Experience
Home, menu, and checkout are composed around thumb reach, fast scanning, and complete pickup information.
M&BToday’s Favorites
Your usual,
Today’s FavoritesBrown Sugar Latte
Espresso, brown sugar, oat milk
$6.25Matcha Cloud
Ceremonial matcha, vanilla cloud
$6.50Cold Brew
Single origin, slow steeped
$5.0010:40Today
Morrow & Bloom0.4 mi
Pickup shelfOrder #042
Your usual, one tap away.
A lightweight loyalty layer keeps the next visit close without turning the experience into a dashboard.
Favorite Order
Brown Sugar Latte · oat milk
Points
84 / 100
Rewards
Free size upgrade
Reorder
Ready in 12–15 min
Design System
A warm, commercial system built for appetizing imagery, quick choices, and repeatable ordering components.
Warm White#FBF8F1
Espresso#34251E
Muted Orange#C86E43
Soft Cream#F0E6D5
Sage#87927A
Display / ArchivoMorrow &
Bloom
Bloom
Geist keeps menus, pickup details, and bilingual copy crisp at every size.
SEASONALFAVORITEREADY SOON
A clearer digital experience designed to help a neighborhood coffee shop turn visits into habits.
“Aidi built our ordering site in a month. We stopped paying 15% to delivery apps and our regulars actually reorder now. The seasonal drink section alone pays for the whole site.”
Morrow & Bloom
Your usual,or something new.
Seasonal drinks, roasted nearby, ready when you are.
Today’s Favorites
Explore Menu10:40Today
Morrow & Bloom0.4 mi
Pickup shelfOrder #042
Final experience / Desktop + mobile
Designer Reflection
“The project shows how a neighborhood coffee shop can use its website as more than a digital menu — making discovery, ordering, pickup, and repeat visits feel like one connected experience.”
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