HELLO, I'M AIDI
你好 我是艾迪
INDEPENDENT DESIGNER · WEB & PRODUCT
BEGIN THE JOURNEY · SCROLL TO EXPLOREABOUT AIDI
With an industrial design background, I now work across web design, interaction, brand imagery, visual systems, software prototypes and physical products. I care about clear function, individual character and the feeling a design leaves behind.
INDUSTRIAL DESIGN BACKGROUNDWEB & INTERACTION DESIGNVISUAL SYSTEMS & PRODUCT EXPRESSIONPROFESSIONAL SKILLS
Four connected capabilities that move an idea from direction to a usable result.DIGITAL EXPERIENCESWeb, interaction and interface design010+YEARS EXPERIENCE0+PROJECTS DELIVERED
I connect visual direction, information structure and responsive behaviour, then carry the idea into a working interface prototype.
Web design●Interaction design●UI / UX●Responsive prototyping●VISUAL SYSTEMSRecognisable identities across image and type020+YEARS EXPERIENCE0+PROJECTS DELIVERED
I build a coherent language across typography, imagery, colour, layout and repeated brand touchpoints.
Brand imagery●Art direction●Typography●Visual systems●PRODUCT DESIGNIndustrial-design thinking for physical form030+YEARS EXPERIENCE0+PROJECTS DELIVERED
My industrial-design background helps me connect character, proportion, material, production logic and rendered presentation.
Product design●Form development●Cultural IP●3D visualisation●BUILD & EXPERIMENTWorking prototypes that test the design040+YEARS EXPERIENCE0+PROJECTS DELIVERED
I use code and rapid prototypes to make ideas testable early, especially when the interaction itself is part of the design.
Frontend prototyping●Software development●Creative code●AI-assisted workflow●These four areas show how I turn ideas into clear, usable design outcomes.
SEE DESIGN DIRECTIONSHOW I WORK
A clear path from the first conversation to a confident launch.
- 01DISCOVERY
Understand the business and goals.
- 02DESIGN
Wireframes, visuals and approval.
- 03BUILD
Development, testing and responsive refinement.
- 04LAUNCH
Deployment, handoff and support.
DESIGN DIRECTIONS
Five connected design directions, each supported by a case you can explore.
LOCAL BUSINESS · WEB · UI/UXWILLOW & PAW WEBSITE DESIGN
PRIVATE SOFTWARE · WORKFLOW · SYSTEMCUSTOM SOFTWARE DESIGN
A calmer, clearer website experience for a local one-on-one dog grooming studio.
OPEN PROJECTRESTAURANT · WEB · UI/UXTHE OAK & EMBER RESTAURANT WEBSITE REDESIGN
A restaurant experience shaped around atmosphere, menu discovery, responsive interaction and reservations.
OPEN PROJECTCOFFEE & BEVERAGE · WEB · UI/UXMORROW & BLOOM COFFEE WEBSITE DESIGN
A bright digital storefront built around drink discovery, mobile ordering, pickup, and repeat visits.
OPEN PROJECTPRIVATE SOFTWARE · WORKFLOW · SYSTEMCUSTOM SOFTWARE DESIGNPurpose-built systems that turn complex workflows into clear tools.
OPEN PROJECTCHARACTER & IP DESIGNButterfly Spirit RealmCultural IP & Blind Box Collection
A Miao butterfly-motif character project developed into six actions, collectible form and a unified visual system.
OPEN PROJECTWHAT CLIENTS SAY
What changed after the work went live, in the clients’ own words.
Aidi rebuilt our site in three weeks. Our phones stopped ringing off the hook on Saturdays because people could finally book online. She got our business immediately.
We'd had the same website since 2014. Aidi didn't just make it look better — she put our menu online and suddenly people weren't calling us five times a night asking what we serve. Reservations on Friday are up nearly half.
We used to chase spreadsheets across three departments. Aidi's system connects our sales, warehouse and shipping in one place. Month-end close went from two days to an afternoon.
SERVICES & PRICING
Focused engagements shaped around the scope your business actually needs.
Website Design & Build
Brand & Visual System
Custom Software & Web Apps
Character & IP Design
Original character design, cultural IP development, and blind box / merchandise design.
Exact quote after a free discovery call.
This range covers brochure‑style small‑business websites, template‑based custom styling, responsive layout, basic forms. Complex e‑commerce, heavy custom‑coding, large‑scale sites will require a higher quote.
AIDI / 2026