A clearer digital experience for a local grooming studio.
A client website redesign focused on clarity, trust, responsive interaction and easier booking.
WEB DESIGNUI / UXRESPONSIVEINTERACTION
WILLOW & PAW
ONE-ON-ONE DOG GROOMINGOne-on-one grooming for a happier dog.
A calm, personal grooming experience designed around your dog’s comfort.
WHY PET PARENTS TRUST USSERVICESMEET THE GROOMER
OVERVIEW
A family-run, one-on-one grooming studio in Austin, Texas, built over six years of personal care.
The previous site relied on a generic Wix template, and every appointment still came through the phone. On busy weekends, unanswered calls regularly became missed bookings. The redesign gave pet parents a clear service story and a direct online booking path.
01One-on-one care during a real appointment02The family-run booking workflow behind the service
THE PROBLEM
The information was there. The value wasn't.
BEFORE WIX TEMPLATE
Willow & Paw
EARLIER CONCEPT
PET CARE FOR EVERY DOG
BEFORE PHONE-ONLY BOOKING
Request an AppointmentWillow & Paw
Appointments are confirmed by phone.
01UNCLEAR VALUE
The homepage never explains why one-on-one grooming is different. Visitors have to search before they understand the studio’s value.
02BURIED TRUST
The groomer, care process and proof of experience appear too late. New visitors are asked to trust the business before they see clear reasons to do so.
03COMPLEX SERVICES
Services are presented without a clear comparison or decision path. Pet parents work too hard to match their dog’s needs to the right option.
04MOBILE FRICTION
On smaller screens, dense information competes with the booking action. The phone-only flow turns interest into extra steps instead of a confirmed appointment.
DESIGN DIRECTION
Four decisions shaped the redesign.
01CLEAR THE VALUEMake the one-on-one grooming experience immediately clear.02BUILD TRUST EARLYIntroduce the groomer, process and trust signals earlier in the visit.03SIMPLIFY SERVICESMake service options easy to scan and compare at a glance.04MAKE BOOKING EASYCreate one clear path from interest to confirmed appointment.
STRUCTURE BEFORE STYLE
Each page has one clear job and one natural next step.
HOME
01Hero
02Why Us
03Services
04Meet the Groomer
05Process
06Reviews
07Booking CTA
FROM STRUCTURE TO INTERFACE
The same hierarchy is translated for two different screen behaviours.
W&PABOUT SERVICES BOOK
ONE-ON-ONE GROOMINGComfort first. Clarity always.
01BATH & BRUSH02FULL GROOM03PUPPY VISIT
RESULTS
A clearer booking path changed how the studio handled demand.
“Aidi rebuilt our site in three weeks. Our phones stopped ringing off the hook on Saturdays because people could finally book online. She got our business immediately.”
FINAL EXPERIENCE
Designed for clarity, trust and action.
WILLOW & PAW
ONE-ON-ONE DOG GROOMINGOne-on-one grooming for a happier dog.
A calm, personal grooming experience designed around your dog’s comfort.
WHY PET PARENTS TRUST USSERVICESMEET THE GROOMER
MEET THE GROOMERCalm care, one dog at a time.
One familiar groomer, a quiet appointment and clear care notes from arrival to pickup.
PROCESSCARE NOTESBOOK AN APPOINTMENT
DESIGNED FOR SMALLER SCREENS
Not a smaller desktop. A different experience.
W&PNAVIGATIONOne-on-one grooming for a happier dog.
